The #KylieJennerChallenge just goes to show how difficult it is to be truly and undeniably original these days.

There are the basics, who actually try to pump their lips past oblivion. Inflation is the new black. There are the goofs, who make fun of it and stuff their faces in cans, jars, vacuum cleaners. Next we have the critics, who I imagine spend their Friday nights locked away in a room, with only the computer screen illuminating their faces, nitpicking on everyone’s comments and hurting other people’s feelings just to feel good.

And lastly, we have the nobodies. This is the group where no one actually cares enough to participate, poke fun at or judge. And that includes the subgroup that’s too insecure to post a picture and chance everyone laughing, too indifferent to spend time crafting a clever parody, or too absent from the realm of social media to be aware as to what a “Kylie Jenner” even is.

Everyone fits into one of these categories.

So, sorry to the white girl who thought her duck face game was strong, because there are about 5,000 other girls (and boys) with the same one.

Sorry to the class clowns who stuffed their face in a Pringles can for nothing, because I saw five of those videos last night alone.

I’m not really sorry for the Simon Cowells out there, because you guys can be downright aggressive.

And to the nobodies, keep doing you, no matter what the others say, because you are the best you, even without industrial-strength airbags on your face.

by OLIVIA GRAHL